Marketing Communications Memo - 1086 Words

Marketing Communications Memo PSY/322 February 6, 2012 Charles Dudek Marketing Communications Memo There is no doubt that having a better understanding of different consumer demographics will impact marketing and has an effect on marketing communications. How messages are communicated most effectively can change depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of the psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in†¦show more content†¦One advertisement is for the Thomas Edison State College. That advertisement appeals to the typical military member because it highlights that the programs are designed for military personnel and the need for flexible schedules. It also appeals to military members because it highlights that the program will accept military training as college credits. Those factors are ones that are important for the target audience because the military lifestyle is typically not a predictable one. Knowing that a university understands the challenges of that unpredictable lifestyle and has designed a program to meet those needs will appeal to a large population of military members. Highlighting that the college accepts military training is also important because that will give the consumer hope that they can finish their degree requirements quicker, since they will start will college credits. The other advertisement on www.militarytimes.com that is another example of an online university attempting to appeal to military students is from Ashford University. This advertisement does not highlight the flexible schedule or credit for military training. Instead it appeals to the patriot side of the military members. The image of the soldier wearing his helmet attempts to appeal to the patriot side of the readers and form a bond with them. Without highlighting theShow MoreRelatedSample Resume : Bolddisk B Flash Drive794 Words   |  4 Pagestechnical communication practice is affecting product quality, delivery timeliness, efficiency, costs, and customer satisfaction. The company went through major reorganization of divisions, experiencing rapid sale growth, high productivity of products, and fast pace development of new products (Beer Shelton, 2012). The changes within BOLDFlash increased the challenge for an effective communication between division teams, suppliers, partners, and customers. 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VP/Editorial Director: Jack Calhoun Senior Acquisitions Editor: Charles McCormick, Jr. Product Manager: Kate Hennessy Mason Development Editor: Dan Seiter, Mary Pat Shaffer Editorial Assistant: Bryn Lathrop Marketing Manager: Bryant Chrzan Marketing Coordinator: Suellen Ruttkay For product information and technology assistance, contact us at Cengage Learning Academic Resource Center, 1-800-354-9706 For permission to use material from this text or product, submit all requestsRead MoreYellowtail Marine, Inc790 Words   |  4 PagesMr. Boswell appointed Ms. Gilcrist as the president of Yellowtail Marine after the sudden death of Olaf Gunerson. As a walk-in president, Robyn must learn the business to be a credible leader. She brings an impressive track record in sales and marketing with great results. Her long term goal with Yellowtail Marina is to have a controlling interest in 10 years. Robyn’s short term goal is to restore immediate order. 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