Saturday, January 25, 2020

Hypochondria and Prozac Essay -- Biology Essays Research Papers

Hypochondria and Prozac: A Pill For All Ills? Right now, my shoulder really, really aches. It's a dull, uncentralized sort of pain, and over the past few days, it has spread to my neck and upper arms. My wrists hurt too, especially when I twist them a certain way. I'm tired all of the time, and thirsty. I'm not worried about these symptoms. Their cause is obvious. I've spent the last four days hunched over my computer until early morning, furiously typing reports for finals week (this one included). I get an average of four to five hours of sleep a night, and the rest of the time, only a constant stream of caffeinated beverages can keep me awake. My back/shoulder/neck pain is caused by my stance at the computer; my tiredness is a result of---what else?---lack of sleep; I'm thirsty because all I'm drinking is soda. If I were a hypochondriac, though, I'd probably think I had cancer. Don't laugh. Hypochondria, or the attributing of benign symptoms such as backache and fatigue to serious illnesses, occurs in 1% of the population and 5% of America's medical outpatients ((7)). These people, while usually genuinely healthy, interpret every minor pain as indicative of something serious. They travel from doctor to doctor seeking treatment; if one doctor refuses to acknowledge their illness, or gives them a clean bill of health, they simply move on ((7)). This process can go on for anywhere from six months to years ((6)). The symptoms they feel are not delusions, nor are they purposefully-created fakes. Pretending to experience nonexistant symptoms is a behavior associated with a different disorder, Muchausen syndrome. Hypochondriacs' pain is very real. It's just not, as its sufferers assume, a sign of some fatal illness ((7... ...iety for what it was, and know that it was a mental rather than a physical problem, and therefore fixable. Most importantly, I would know that I wouldn't have to rely on pills for my recovery. That being said, I'm going to go pop a few aspirins. Internet Sources: 1)http://www.newscientist.com/channel/opinion/ 2)http://www.uib.no/med/avd/med_a/gastro/wilhelms/hypochon.html 3)http://www.columbia.edu/cu/record/archives/vol21/vol21_iss24/record2124.24.html 4)http://www.columbia.edu/cu/record/archives/vol21/vol21_iss24/record2124.24.html 5)http://www.usatoday.com/news/health/healthcare/2002-03-19-hypochondriacs.htm 6)http://healthsciences.columbia.edu/news/journal/journal-o/archives/jour_v15n2_0002.html 7)http://www.helenair.com/articles/2003/09/13/health/c01090903_04.txt 8)http://www.uib.no/med/avd/med_a/gastro/wilhelms/wallstr.html

Friday, January 17, 2020

The College With Green Building Concept Environmental Sciences Essay

We, the Green Environment Society wishes to suggest an thought of constructing a block of edifice with green construct. The nine starts at 2009 with the coaction with Malaysia Green Building Confederation ( MGBC ) , with the support of our college principal, Dr Tan Chik Heok. The nine is devoted to do the college a greener, comfy, environment friendly topographic point for pupils to analyze. With this proposal I hope that the college can give full cooperation with the nine in doing it possible. I understand the college presently pays heavy disbursals for public-service corporation measures and care fees and this proposal we hope to alter the state of affairs from something negative to positive. A green edifice is a construction that is environmentally responsible and resource efficient throughout a edifice ‘s life-cycle. A batch of state is get downing to utilize this thought for their building, design and maintain of edifice and this is something new to Malaysia and good suppo rted by the authorities. With this new edifice, we aim to cut down the environmental impact of edifices, with the betterment in energy efficiency, H2O efficiency, stuffs efficiency every bit good as waste decrease. This construct non merely will cut down the waste and pollution made but besides doing certain the pupils have a comfy and safety environment to analyze and besides better the productiveness of staff.Background and PurposeWe understand that the college had ever been giving much attending in doing the college green and clean but it has non been successful as expected and still hold a batch of betterment infinite. Throughout the old ages of observation and research done by members, we had realised that most of the thoughts that had been implemented in the college today does non last long or does non truly bring forth a satisfied consequence. We have concluded this proposal with the lists of thoughts to implement the green edifice constructs into the college while salvaging the college disbursals spend on H2O, electricity, wastage disposal and drainage system. The initial program for the new edifice will dwell of schoolrooms and talk halls and it may alter in the hereafter. There will be a batch of things needed to be done because most of the college edifice are aged more than 30 old ages and they are non built with any green edifice characteristics such as centralised wiring and H2O system plus some of the old wiring are started to go rusty overtime cut downing their efficiency and H2O escape of old piping system. They all can increase the measures small by small and it is recommended to construct a new edifice which will be easier. With this green edifice construct, it will convey three type of benefit. There are environments, economic and societal benefits.Environment benefitsSolar powering additions energy efficiency and cut down harmful emanations through the usage of less environmentally harmful stuffs. Besides, H2O preservation and recycling rai nwater for intent like urinal flow can continue drinkable H2O and output important H2O nest eggs. Stormwater direction including harvest home and airting storm H2O can cut down eroding and implosion therapy, constructing surface with permeable stuffs, and utilizing green roofs that is partly or wholly covered with flora and a turning medium can command and use flood, absorbing rainwater, supplying insularity, making a home ground for wildlife and assisting to take down urban air temperatures and extenuate the heat island consequence which is a metropolitan country that significantly warmer than its environing rural countries due to human activities. Furthermore, the common aim of green edifice are designed the overall impact of the built human wellness, at the same clip besides preserve and reconstruct the natural environment resource by cut downing environment debasement. Last, it can cut down the waste of watercourse, for case reduction and recycling building and destruction stuff s can cut down overall building and disposal costs every bit good. With their powerful environmental benefits, green edifice criterions are destined to go the basic edifice criterion for all new building.Economicss benefitsThe resource such as energy and H2O efficiency provided by green design and engineering leads to drastic decreases in operation costs that rapidly recoup any extra undertaking costs and go on offer dramatic long term college nest eggs. Money antecedently directed toward public-service corporation costs may be used for other intents such as improve the college installations and assets. Besides, with the energy costs on the rise, the low operating costs and easy care of green edifices will do for much lower vacancy rates along with much higher belongings values. Furthermore, the green edifices have control of temperatures and airing along with increased natural lighting. This attributes to a much improved employee attending and wellness. We believed that the betterm ents of indoor environment will take down our wellness attention cost along with staff ‘s work losingss. Based on our research, staff productiveness in green edifice can be mean 3 to 7 % greater than non-green edifice. The green edifice besides have higher tenancy rate and less renter ‘s turnover than non-green certified edifices. We believed that the demand of green infinite will merely increase in the close hereafter, as more companies, corporations and stockholder require green certified infinite. In add-on, accomplishing green edifice can better the college image as being a leader in environmental stewardship since ne'er have college had implemented the green edifice construct. Last, pupil productiveness can be better because the related of indoor and out-of-door environments conditions where use the green rules. The pupil will be ill much less than frequently and will hold a better over sense of wellbeing.Social benefitsAlthough the environmental and economic benefi ts of green edifice are good known, the societal benefits of green edifice should non frequently be ignored. First, green edifice emphasizes airing and non-toxic, low breathing cost that create an aesthetically pleasing environment, healthier and more comfy life and working environment, therefore the pupils will experience more energetic and happier in surveies and fall ining out-of-door activities such as athletics exercising and unvarying society ‘s activities. Besides, the benefits of green edifice besides better the strain on local substructure. Furthermore, a cardinal component of sustainable design is the saving of natural environments which is works and animate beings, which afford a assortment of diversion and exercising chances. Green edifices besides seek to ease options to driving, such as bicycling and public conveyance, which eases local traffic while promoting personal wellness and fittingness. Furthermore, the beauty of green constructing non merely protecting t he natural environment and besides increase the pupils overall morale and environmental ethic. Last, the comfy surveies environment besides improves the pupil ‘s productiveness in surveies.PlanTo further lucubrate the thoughts, we propose the undermentioned program:Energy EfficiencyCeiling fans go arounding the air in a room provides a soft zephyr and chilling. By uniting with a few unfastened Windowss, it will maintain the room comfortable. Air that is circulated throughout the room is kept fresher and less humid, perchance assisting to extinguish cast and mold and musty odors in the room. Ceiling fans are besides a great aid in drying out furniture and rugs that have been shampooed. Furthermore if you are wishing for low care, ceiling fans are more preferred. Unlike air conditioners, there are no filters to clean or replace. Fans merely require occasional dusting. Classroom should hold automatic visible radiation detectors which save the college power. While people have non been in room for a piece, the visible radiations should travel out. However, one time person walks into the room, the visible radiation is turned on. For this to go on, the detector has a threshold for gesture that must be crossed before it turns the light back on. So, dust natation in the room should non do the visible radiations go on, but a individual walking in should. Besides, to increase the efficiency of the edifice envelope, we may utilize high-efficiency Windowss and insularity in wall, ceiling and floors. Based on our research, a high public presentation edifice which built up by reclaimable and renewable stuff such as rock, green roof and wood will uses less runing energy, embodied energy has assumed greater importance and may do up every bit much as 30 % of the overall life rhythm energy ingestion. Besides, the interior decorator oriented Windowss, wall and topographic point sunshades, porches, and trees to shadow the Windowss and roofs can be maximising the solar additi on in the twenty-four hours for the efficiency of solar energy system. In add-on, effectual and right window arrangement can supply more natural visible radiation to pupil and decrease the demand for electric lighting during the twenty-four hours which can salvage electric cost and cut down unneeded waste. Harmonizing from our research, the United State LCI Database undertaking show edifices built chiefly with wood will hold a lower embodied energy than those built with brick, concrete or steel, therefore we proposal the wood as the chief edifice stuff for the new block building which is cost-saving and can be designed more attractive and creativeness by carve the wood interface. Furthermore, the solar H2O heating which implements in the H2O warmer can be cut down energy costs and more cost economy comparison with electric H2O warmer.Water EfficiencyFrom our research, toilets history for approximately 30 % to 40 % of domestic H2O usage and up to 90 % for offices and public comfortss , therefore the college ‘s lavatory flushing system should be designed to cut down H2O waste. The protection and conversation of H2O throughout the life of edifice may be accomplished by planing double plumbing the recycles H2O in the lavatory flushing. Our other suggestion is utilizing the double flower lavatory which has two flushing options. The first option, which is meant for blushing fluids merely, uses less H2O than the other option, which is meant for solids. Dual flush lavatory utilizes a â€Å" wash down † blushing design that pushes waste down a larger diameter drain while conventional flush lavatories employ a siphoning action that pulls waste down the drain, necessitating the usage of a greater sum of H2O than the push method. It has been proven to salvage up 67 % of H2O use in most places. But due to more complex mechanism, it is more expensive than many other low-flow lavatories. Besides, the high efficiency of urinal ( HEU ) is a fixture with a flush vol ume of 1.9 litres or less. HEUs usage about tierce of the sum of H2O used to blush the mean urinal. Based on the mean use, we believed that a individual HEU can salvage near to 18,000 litres of H2O per twelvemonth. Furthermore, the syphon flush mechanisms offer a figure of advantages over valve flush mechanism such as it is more consistent, dependable H2O efficiency over the long term because syphon unlike valves, are inherently leak-free and it is more easy to mend by merely merely replace certain constituent. Furthermore, the point of H2O intervention and warming improves both H2O qualities and energy efficiency while cut downing the sum H2O in circulation. Use rainwater catchment systems or H2O conversation that collect and shop H2O from roofs during the showery session either for college usage or at minimal, to decelerate down the discharge into the combined cloaca system to minimise the incidence of floods. There are many benefit of utilizing rainwater catchment system in new e difice which are rainwater is a comparatively clean and perfectly free beginning of H2O and is better for landscape workss and garden because it is non chlorinated, work out the drainage job of the belongings while supplying free H2O, and it can be used as a chief beginning of H2O or as a backup H2O beginning for the college.Material EfficiencyConstructing stuff should be considered to be green include renewable works stuff such as bamboo and straw, wood from wood, ecology blocks, dimension rock, recycled rock, recycled metal and other merchandise that are non-toxic, reclaimable, renewable and reclaimable. Constructing stuff should be manufactured off-site and delivered to site, to maximise benefits of off-site industry including minimising waste, maximising recycling, less noise and dust. In short, the stuff efficiency besides can be accomplish by using stuff that meet the certain standards which is lasting, reclaimable, locally available, natural, plentiful or renewable and can be remanufactured.Reduce Waste and PollutionGreen architecture besides seeks to cut down waste of energy, H2O, stuff used during building. Based on our research, in California about 60 % of the province ‘s web site ‘s waste comes from the commercial edifices. The most efficiency method to cut down waste and pollution is utilizing landfills. When landfills are decently managed and landfill sites chosen carefully, it can minimise the environmental impact of waste as it degrades. Landfills save the energy that would be used to export waste, but landfills besides serve as an extra beginning of energy. Well-designed edifices besides help cut down the sum of waste as good. When edifice reaches the terminal of their utile life, they are typically demolished and hauled to landfills. Deconstruction is a method of reaping what is normally considered waste and repossessing it into utile constructing stuff. Widening the utile life of a construction besides cut down waste such as wood that are light and easy to work with make redevelopment easier. Therefore, we suggest the chair and tabular array which made by wood and considered spoil can be send to recycle and retrace the merchandise once more. Rainwater aggregator is used to hive away the rain H2O for the hereafter and other use such usage in cleansing work, flush lavatory and so on. Another option is change overing the waste and effluent into fertiliser which is cost economy and besides utile for gardening. Furthermore, much building and destruction waste can be recycled, for case metal including Cu from wiring, plumbing and hot H2O armored combat vehicles and brick and rocks in good status can be used in building and pupil technology undertaking.Improve Health and ProductivityThe consequence of indoor environmental quality in college new block on pupil wellness, wellbeing and productiveness is an of import subject in our society research. We believed that the indoor environmental quality can negatively impac t pupil physical ‘s wellness such as asthma aggravation and respiratory allergic reactions through hapless air quality, utmost temperatures, extra humidness and deficient airing and psychological wellness such as emphasis and depression through unequal lighting, acoustics, and ergonomic design. Based on our research and surveies, the pupil with such inauspicious wellness conditions are absent more frequently and less productiveness than pupil without these conditions. For this ground, we concluded that the green edifice is able to turn to indoor environmental quality and pupil wellness concern by supplying healthier edifice environment.InterviewRandom interview with pupil will supply the information that you desire. The interviews will be administered by our professional advisers. These interviews will find your pupil ‘s satisfaction with and positions on the current edifice design and edifice environment. Student ‘s sentiments are priceless to us as it will state us their outlook and demands of good edifice design and environment. The interview inquiry will incorporate unfastened and closed inquiry and are attached for your mention and blessing.AgendaThe undermentioned agenda has been arranged: Interview Session March 1 – March 5 Contracts March 8 – March 9 Document Reviews and Revision March 10 – June 10 Site Work June 12 – June 28 Foundation July 1 – July 28 Paint August 1- August 28 Final Punch out September 1- September 28 Cleaning October 1- October 5StaffingOur company Green Environment Society has been actively involved in building green edifice in Malaysia for four twelvemonth since 2009. We have been coaction with Malaysia Green Building Confederation ( MGBC ) and both the private and public sector to build few green edifice in Malaysia. We are really looking earnestly in advancing and appealing the green edifice construct to other college and University. This green edifice undertaking will be conducted by Mr. Johnny English, which is a green edifice building undertaking director. Mr. Jonny English possesses a Maestro of Mechanical in green constructing building from University Malay and he has been working in this field for more than eight year.. Helping him are Mr. Daniel Wong and Ms. Sammi Tan, which both are interior interior decorator and edifice building adviser. Both Mr. Daniel Wong and Ms. Sammi Tan have huge experience in edifice building and green edifice design accomplishments and they besides have been involved in this field for more than five twelvemonth.BudgetThe dislocation of the costs of the green edifice attack is as follows:EntireConstruction stuffs RM 1,000,000.00 Construction pay RM 50,000.00 Construction audience RM 5,000.00 Operation and Maintenance optimisation RM 2.000.00 Entire RM 1,057,000.00MandateWe strongly agree that our proposal will be able to heighten and protect the environment of college, appeal the of import of environmental of protection and eco-friendly among pupils and better our college ‘s image. We will guarantee that this green edifice construct is carried out to your satisfaction and run into the outlooks of our college. If you accept our proposal, delight subscribe the enclosed extra transcript of this proposal and return it to us. Your concern is much appreciated. Thank you for giving us this opportunity to carry on green edifice construct for our college. Yours unfeignedly Tan Kian Long Director Encs

Wednesday, January 8, 2020

Marketing Communications Memo - 1086 Words

Marketing Communications Memo PSY/322 February 6, 2012 Charles Dudek Marketing Communications Memo There is no doubt that having a better understanding of different consumer demographics will impact marketing and has an effect on marketing communications. How messages are communicated most effectively can change depending on who the target audience is. A message that is targeting young consumers, like an advertisement for the Twilight movie would be different than one targeting men. The same can be said for having a better understanding of the psychographics of the consumers. Knowing the different interests and lifestyle of the target population can help tailor the message to be most effective. People who are interested in†¦show more content†¦One advertisement is for the Thomas Edison State College. That advertisement appeals to the typical military member because it highlights that the programs are designed for military personnel and the need for flexible schedules. It also appeals to military members because it highlights that the program will accept military training as college credits. Those factors are ones that are important for the target audience because the military lifestyle is typically not a predictable one. Knowing that a university understands the challenges of that unpredictable lifestyle and has designed a program to meet those needs will appeal to a large population of military members. Highlighting that the college accepts military training is also important because that will give the consumer hope that they can finish their degree requirements quicker, since they will start will college credits. The other advertisement on www.militarytimes.com that is another example of an online university attempting to appeal to military students is from Ashford University. This advertisement does not highlight the flexible schedule or credit for military training. Instead it appeals to the patriot side of the military members. The image of the soldier wearing his helmet attempts to appeal to the patriot side of the readers and form a bond with them. Without highlighting theShow MoreRelatedSample Resume : Bolddisk B Flash Drive794 Words   |  4 Pagestechnical communication practice is affecting product quality, delivery timeliness, efficiency, costs, and customer satisfaction. The company went through major reorganization of divisions, experiencing rapid sale growth, high productivity of products, and fast pace development of new products (Beer Shelton, 2012). The changes within BOLDFlash increased the challenge for an effective communication between division teams, suppliers, partners, and customers. 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